REBECCAH BASSELL

In order to highlight Nella's key characteristics of independence, curiosity, and exploration, I pitched the concept of an open-world interactive toy for users to explore Nella's Kingdom of Castlehaven. This allowed preschoolers to, like Nella, explore and learn on their own, finding surprises around every nook and cranny of the environment.

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Throughout the three month development, running concurrently with another project, I served as the lead producer. My main responsibilities included providing creative and brand feedback, providing show key art and assets, coordinating with the show runner to brainstorm key scenarios and interactions, providing development updates to the show runner, and making task priority decisions with the external development team.